— SERVICES
Visual Identity Design
Website Design
Icon Design
Established in 2021, Port Credit Adventure Rentals is an outdoor equipment rental shop located in Port Credit, Ontario, Canada.

I worked closely with the founders to design the visual identity and website.
With most outdoor equipment rentals in Port Credit previously taking place on sites like Kijiji and Facebook Marketplace, PCAR set out to create a one-stop-shop to provide outdoor equipment professionally, reliably, and safely.

I chose Port Credit's iconic lighthouse as the symbol for the company as it communicates trust and reliability, and presents PCAR as an official business.

Port Credit Lighthouse
Photo courtesy of of Pedja Photography

Multiple versions of the logo were constructed to allow for it to exist in a variety of spaces, at different scales, on both light and dark backgrounds, and in black and white.
PCAR rents everything from jet skis to mountain bikes and allows customers to book online through their website.

It was crucial that the website be easy to use to ensure customers can find, select, and pay for the item they want. And with many users coming from Instagram, the website was optimized for both mobile and desktop.

A set of custom icons was created for each rental item.
"We love the logo Dan made for us. We wanted something that looked professional but also conveyed a sense of adventure. Dan struck this balance perfectly. Plus he was able to integrate the same look and feel throughout the website. We're super happy with the results and will definitely be reaching out to Dan for future projects."
—Adam Colangelo, Port Credit Adventure Rentals