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Founded in 2010, Lift is the creator of the first commercially available eFoil and remain the world's leading eFoil brand today.
![](https://cdn.myportfolio.com/8c7b86bd-7600-4147-8d37-deb00f7d6fd6/76f23667-664a-4787-bc02-710773f93723_rw_1920.jpg?h=ac914c12130c4b6ea3c198abf282e4a8)
Article from The Outdoor Journal
Lift's products are a clever idea brought to life through brilliant engineering and thoughtful design. I thought they deserved a logo to match.
My first idea was simply to lift one of the letters in the name. I went through the letters one by one, and when I arrived at T was blessed with the eureka moment every graphic designer craves—the T looks just like the board!
My first idea was simply to lift one of the letters in the name. I went through the letters one by one, and when I arrived at T was blessed with the eureka moment every graphic designer craves—the T looks just like the board!
![](https://cdn.myportfolio.com/8c7b86bd-7600-4147-8d37-deb00f7d6fd6/7ef700dc-1896-43e6-937b-6c60f0b9d256_rw_1920.jpg?h=e31fd504f6f310e7207b050bbf0a318e)
![](https://cdn.myportfolio.com/8c7b86bd-7600-4147-8d37-deb00f7d6fd6/a8de0ca1-22b2-4c3e-aa94-9658b7f61bea_rw_1920.jpg?h=060ae0d9e89229935b24337d6200f300)
![](https://cdn.myportfolio.com/8c7b86bd-7600-4147-8d37-deb00f7d6fd6/3e145d2b-60a8-470a-b117-39d6550d6c51_rw_1920.jpg?h=6d0e561c1599ad8382f2af65f9a93589)
![](https://cdn.myportfolio.com/8c7b86bd-7600-4147-8d37-deb00f7d6fd6/070a4c9a-239d-4fc7-a60d-af71deb0fc22_rw_1920.jpg?h=eabf08b44589434e203a367328deb6cc)