Founded in 2010, Lift is the creator of the first commercially available eFoil and remain the world's leading eFoil brand today.

Article from The Outdoor Journal

Lift's products are a clever idea brought to life through brilliant engineering and thoughtful design. I thought they deserved a logo to match.

My first idea was simply to lift one of the letters in the name. I went through the letters one by one, and when I arrived at T was blessed with the eureka moment every graphic designer craves—the T looks just like the board!